Claudius
Thelen
AI keeps getting better. I work on the questions that capability does not answer, starting with the tasks people refuse to hand over, even where the machine would do them better.
Postdoctoral Researcher at the Chair of Marketing, University of Greifswald.
Consumer Behavior × Artificial Intelligence
My research sits at the intersection of consumer behavior & artificial intelligence. When do people hand a task to a system, and when do they keep it? How does information search change once a model has already phrased the answer? Where does a model respond to the presentation of a price in ways a person would not? And what does it do to the people around someone who leans on a system like that? I work mainly with vignette experiments, and in one project the models themselves are the subjects. I have presented this work at a research colloquium at Newcastle University Business School, among others.
Conference contributions
- 2026
(A)I Will Do It: Identity-Linked Meaning and Loss of Control Shape Task Delegation to Artificial Intelligence
Competitive paper | 17th EMAC Fall Conference, Bremen | September 2026
- 2026
Social Media Video Marketing for Employer Branding: What Drives Employer Attractiveness in Hospital Recruitment?
Poster, with A.-T. Schüller (first author) | 17th EMAC Fall Conference, Bremen | September 2026
- 2025
Employee videos on Instagram for hospital recruitment – a theoretical approach
Competitive paper, with A.-T. Schüller | 54th EMAC Annual Conference, Madrid | Proceedings
- 2024
Bundle discount framing revisited: centrality, value, and hedonic nature of bundled products
Competitive paper | 2024 AMA Summer Academic Conference, Boston | Extended abstract
Teaching & Course Development
For digital teaching I secured a six-figure grant from the Foundation for Innovation in Higher Education Teaching and led the resulting project: BWLernen, a learning platform whose material is permanently free and openly accessible.
Since 2020 I have been fortunate to teach in Greifswald, across a broad range of subjects.
- Tutorial
- Introduction to Business Administration, Marketing (product, pricing & communication policy), Consumer Behavior, Micro- & Macroeconomics
- Seminar
- Academic Writing
- Lecture
- Behavioral Economics
- Supervision
- Supervision and assessment of seminar papers & theses
Own Products in the Market
Ventures outside the university, where I make the same marketing decisions I otherwise study.
iOS applications
Five applications on the App Store. Positioning, pricing & subscription models and visibility in the store are mine to decide.
- Brizo marine weather for the North & Baltic Sea
- Progress gym tracker
- Friendly Reminder note widget
- Todaily habit tracker
- Wortschatz vocabulary trainer
Immobilien Nordost
Property valuation & brokerage in the Neubrandenburg and Greifswald region: local visibility, positioning & lead generation in a market with high purchase involvement. Three years as a working student in the real estate sector prepared me for it.