Claudius
Thelen
I study how artificial intelligence changes human behavior: which tasks people hand over, how they search & decide, and how they relate to systems that act as a counterpart.
Postdoctoral Researcher at the Chair of Marketing, University of Greifswald.
Artificial Intelligence & Decision Behavior
My research sits at the intersection of artificial intelligence & behavior. When do people delegate a task to a system, and when do they keep it, even where the system would do it better? How does information search change once a model has already phrased the answer? What happens when a tool becomes a counterpart, and which biases emerge along the way? I have presented this work at a research colloquium at Newcastle University Business School, among others.
Conference contributions
- 2026
(A)I Will Do It: Identity-Linked Meaning and Loss of Control Shape Task Delegation to Artificial Intelligenceaccepted
Competitive paper | 17th EMAC Fall Conference, Bremen | September 2026
- 2026
Social Media Video Marketing for Employer Branding: What Drives Employer Attractiveness in Hospital Recruitment?accepted
Poster, with A.-T. Schüller (first author) | 17th EMAC Fall Conference, Bremen | September 2026
- 2025
Employee videos on Instagram for hospital recruitment – a theoretical approach
Competitive paper, with A.-T. Schüller | 54th EMAC Annual Conference, Madrid | Proceedings
- 2024
Bundle discount framing revisited: centrality, value, and hedonic nature of bundled products
Competitive paper | 2024 AMA Summer Academic Conference, Boston | Extended abstract
Teaching & Course Development
For digital teaching I secured a six-figure grant from the Foundation for Innovation in Higher Education Teaching and led the resulting project: BWLernen, a cross-institutional learning platform whose material is permanently free and openly accessible.
Since 2020 I have been fortunate to teach in Greifswald, across a broad range of subjects.
- Tutorial
- Introduction to Business Administration, Marketing (product, pricing & communication policy), Consumer Behavior, Micro- & Macroeconomics
- Seminar
- Academic Writing
- Lecture
- Behavioral Economics
- Supervision
- Supervision and assessment of seminar papers & theses
Digital learning material in German
Own Products in the Market
Ventures outside the university, where I make the same marketing decisions I otherwise study.
iOS applications
Five applications on the App Store. Positioning, pricing & subscription models and visibility in the store are mine to decide.
- Seewettervorhersage marine forecasts for the North & Baltic Sea
- Progress gym tracker
- Friendly Reminder note widget
- Todaily habit tracker
- Wortschatz vocabulary trainer
Immobilien Nordost
Property valuation & brokerage in the Neubrandenburg and Greifswald region: local visibility, positioning & lead generation in a market with high purchase involvement. Three years as a working student in the real estate sector prepared me for it.